The music video which was directed by Matthew Longfellow features live footage. Whereas the previous live video promo "End of a Century" was live in picture and sound, "Stereotypes" is simply live footage edited to fit the album track recording.The music video which was directed by Matthew Longfellow features live footage. Whereas the previous live video promo \"End of a Century\" was live in picture and sound, \"Stereotypes\" is simply live footage edited to fit the album track recording.